Hoes of Na

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The music video Hoes of Na by Bonnie Banane, directed by Alma de Ricou and Manon Engel — both with backgrounds in fashion — is a striking intersection of the fashion world and music. Through bold pop aesthetics and sharp visual storytelling, the film critiques the spectacle that modern yoga has become, stripped of its spiritual roots. Bonnie's transformation into a star-like ‘guru’, headset mic and all, evokes both a pop icon and a cult leader, symbolising the obsession with image and fanatical devotion. The duo blend satire, style, and pop culture, as they have in previous collaborations with Chanel, Dior, Jean-Paul Gaultier, and Rick Owens.

Bonnie Banane returns with a bang and a backbend. The French pop icon shares the amazing yet disturbingly badass new video for ‘Hoes of Na’, a twisted fever dream about yoga, obsession, and the dark side of self-improvement. The track is taken from her critically-acclaimed album ‘Nini’. Directed by Alma de Ricou and Manon Engel, and produced by Division, the film is an out-of-this-world satire on wellness culture and the pursuit of perfection. What begins as a mindful practice quickly spirals into something much stranger. From balance to body horror: a pursuit of wellness and flexibility morphs into a disturbing obsession, a libidinous cult where there’s fascism in alignment. Intentions migrate, words lose meaning, bodies bend until the breaking point.

In the video, Bonnie embodies that wicked guru to perfection, headset mic and all, leading a class that slides from serenity into something deliciously unhinged. The directors, both from fashion backgrounds and known for their work with Chanel, Dior, Jean Paul Gaultier and Rick Owens, bring their signature blend of style and satire to create a glossy, hypnotic world.“Hoes of Na is a sharp and provocative critique of the modern yoga world, where the quest for serenity becomes a commercial and aesthetic illusion,” the Directors add. “The video denounces the spiritual void that can sometimes be associated with the appropriation of yoga in the Occident, and how this practice has been reduced to a fashion phenomenon, often devoid of philosophical substance. Rather than promoting personal awakening, it instead emphasises image and the perfect body as ends in themselves.” Released last year, ‘Nini’ marked a bold new chapter for one of France’s most magnetic pop voices. Across twelve tracks including ‘Franchement’, ‘Red Flags’, ‘Sacha’ and ‘Hoes of Na’, Bonnie blends humour, sensuality and emotional intensity to create her own surreal universe. “Nini was my nickname when I was little,” she says. “It’s a name that exists everywhere, a hotel, a beauty salon, a restaurant, even a slot machine stand. I made this record as if it were my last. Take it with you. May it be your lucky charm wherever you go.

”Praised by BBC 6 Music, Clash, The Quietus, COLORS and Glamcult for her fearless originality and intoxicating aura, Bonnie Banane continues to push pop into stranger, sharper, and more soulful territory. She celebrated the album with sold-out shows at Le Trianon and Olympia Hall, Paris."

CREDITS

Directed by : Alma de Ricou + Manon Engel: @almadericou_manonengel

Joint Director: Alma de Ricou @almadericou

Joint Director: Manon Engel @manonengel

Artist: Bonnie Banane @bonnie.banane

Production: Division @division.global