The music video opens with a striking image: Juliana, our protagonist, bathed in radiant gold and seated in a black void. These initial moments shifting between vivid gold and blue tones, are steeped in a dreamlike atmosphere— a visual limbo where she seems to be searching both inward and outward, as if caught between worlds.When the lyrics begin and Juliana is seen riding in the back of a pickup truck, there’s a subtle tonal shift — suddenly, we appear to have landed in something resembling reality. And yet, this ‘reality’ remains ambiguous and dream-tinged. It’s a version of reality where she’s on a journey, searching for something — a “something” that is never named, never explained, but felt throughout the piece.As the visual unfolds, the line between dreams and reality becomes increasingly blurred. This merging of worlds reflects an internal struggle — a battle between different versions of the self, shaped by both inner desire and external expectation.Up In Dreams invites viewers into a psychological landscape where symbolism speaks louder than narrative. Through abstract imagery and atmospheric direction, the video explores the delicate balance between the subconscious and conscious mind — crafting a poetic meditation on identity, perception, and dreaming.
Director/Producer: Farah Idrees @idr_farah
Starring: Juliana Nalú @juliananalu
Cinematographer: Brandon Hoeg @h.eg
1st AC: Alan Dembek @alandembek
1st AD: @liyacht
Gaffer: Gabe Sandoval, Hagpop Studios @gabesandoval_ @hagopstudios
Editor: Cordell Johmha @cordelljomha
Color: Sam Howells @shmowells
Co-Editor: Farah Idrees @idr_farah
Styling (bra piece): @jeblancisalive
Styling (striped scarf): @makenaurgf
Cast: Felix @felixvanburen
Production Support: Ernsly Francisque and Amin Khartoum @officialerns @amin_kartoum
Titles: Khaleel @bykhaleell
Production Co: Farahsha @farahsha.exp