Violet Shin, Korean-American 2D and intergalactic animator, readjusts the timeline in the music video for U Got Me by ultimidly. Nothing is too familiar in this alternate universe, from outlined bubbled inanimate and animate things living peacefully among each other to the two anthropomorphic entities finding their way through their own love story. The video has a romantic and infectious pulse, never going unnoticed by the bubble popping bass and drum patterns alongside ultimidly’s futuristic blend of R&B vocals. U Got Me feels reminiscent of an earlier time in both animation, music and online gaming, a nostalgic portal to the past, one with animators unafraid to find freedom in their use of colours, characters and technique. U Got Me is time travelling between eras in the way it intended to, finding a sweet spot to land in 2021.
Violet Shin "The aesthetic for this film was influenced by old Korean dress-up/makeup games and short animations on websites like Yahoo! Kids and Junior Naver. The idea was to use this childlike aesthetic to parallel the simple and sweet feeling of falling in love."
Animator - @sourviolet
Artist - @ultimidly